2019 Emerging AusMumpreneur finalists


Louise Sparkes Howarth, Pineapple Marketing & Promotions

Louise Sparkes Howarth is a Wife, Mother, Step-Mother, Active Marketer, Founder and Head Pineapple at Pineapple Marketing and Promotions, which is located in Macarthur, south west of Sydney. While working for a Global Marketing company Louise created over 250 acquisition, retention & loyalty campaigns. Louise made the decision to stop adding to the profitability of larger multi-nationals and harness her super-power exclusively for Small to Medium businesses, helping families increase their revenue and profitability through the delivery of social media and strategic marketing. With that, Louise launched Pineapple Marketing and Promotions in October 2018, which is dedicated to helping businesses Stand Tall and Stand Out like a Pineapple in the ‘fruit bowl’ of life. Giving back to her community is of paramount importance to Louise, where she sits on several Not for Profit committees and is tracking to donate more 13% of her revenue to charities in her first year.



Melinda Rogers, Very Media

Melinda Rogers has forged a formidable career in fields including journalism, education, media and communications, digital marketing and public relations. Her work has reached audiences throughout Queensland, nationally and globally. In 2017 Melinda co-founded communications company Very Media working on many projects in just under two years including for the Gold Coast 2018 Commonwealth Games. She has also launched her own online training course Content that Counts to inspire other business owners to promote their business through amazing social media content. When she’s not running her business, Melinda is tutoring up and coming university students in public relations and journalism and raising her three young children.



Sally Johnson, We Rock the Spectrum Kids Gyms – Australia

Sally Johnson is a 42 year old mother of two with marketing experience. She watched as her Autistic son was excluded from play spaces due to their overwhelming nature and the judgment of others. In 2017 she joined forces with her brother to bring US concept, We Rock the Spectrum Kids Gyms to Australia and a true revolution began. Their first gym opened in August 2018 and they’re now rolling out 5 more gyms around the country in 2019, with plans in place for 25 more.

We Rock the Spectrum Kids Gyms are open-to-the-public sensory gyms for children of all abilities. The gyms provide a nurturing and fun environment to foster learning, exploration and sensory-beneficial experiences like Open Play, Birthday Parties, Therapy and classes and respite in a safe, active and inclusive environment.



Alicia Hagen, Mint Peach Media

Wanting to leave the corporate marketing world, after the birth of her second child, Alicia set out to help small to medium sized businesses launch, scale and increase their profits by opening her boutique marketing agency in July 2018. In September 2018, she had news her husband had been made redundant. So using her business skills, launched into dramatically scaling her own business to support the family and is set to turnover $500,000 in it’s first year; successfully tripled her husband’s income and hired 4 additional employees (all while having her 2 kids at home with her).



Raya du Plooy, Oh Flossy

Raya du Plooy is the founder of the children’s makeup brand Oh Flossy. Her days are filled with three small children and endless amounts of shimmery eyeshadow.

Raya began Oh Flossy in late 2017 after being unable to find makeup products that allowed her children the freedom of expression and play but didn’t overtly encourage them out of their few precious years of childhood. Oh Flossy’s chemist approved collection has a strict policy refusing to use any red, black or grey colours in any of their products and their promise is to never advertise or market in any way sexualising children.

Raya has not only developed a strong brand with exceptional products but has partnered with various researchers on what play does to a growing brain. This ground-breaking research is set to change our children’s generation and their future health both physically and mentally.



Julia Ryan, William Ready 

Julia had always dreamed of having a family and was so happy the day she found out she was pregnant.  Little did she realise at the time that her beautiful boy, William, would define and shape their family life forever. During a traumatic birth with her second son Ryder, where Julia ended up in intensive care for four days fighting for life, William was diagnosed with Autism Spectrum Disorder. He was only 22 months old. After being let down by the school system and going through their first real rejection, this inspired Julia to create William Ready.

Proudly an Australian business who design and manufacture their own educational products and create sensory spaces for Primary Schools. Julia is passionate about ensuring that all children are supported and guided. She wants to make it her mission to help as many children as possible through inclusion, acceptance and awareness.



Anthea Cutler, Anthea Cutler 

Anthea is a mindset coach and hypnotherapist and offers services to two very different types of clients. On one hand she is a mindset coach to women in business, particularly those who are in the process of launching a course or program. She utilises a range of different modalities including hypnotherapy, neuro-linguistic programming, emotional freedom technique and metaphorical and archetypal work to supercharge the mindset of her clients to help them break through their limiting beliefs and make more money in business. On the other hand she is a clinical hypnotherapist who serves people experiencing feelings of anxiety. She has successfully developed her own anxiety protocol to help her clients master their emotions and has received very positive feedback for her work in this area.



Kate Burgess, ResuGrad

Kate is a mum and a midwife with a passion for education and support. She’s started a business supporting student nurses and midwives making the transition from student to Registered Nurse and/or Midwife. Running workshops helping with resume writing, working through the application process and interview skills. Kate also offers one on one sessions for anyone needing a little extra help. Having had coffee dates with students, skype sessions and even calling students in the morning before a big interview to remind them just how wonderful they are. Kate’s aim for the workshops along with educating these incredible people is to empower them to believe in how amazing they are. To go out there and achieve exactly what their hearts desire.



Rebecca Lovett, Love It Styling

Love It Styling was created and founded by Rebecca Lovett. Combining her love for style and sophistication, life experience and natural talent, Love It Styling was born. Rebecca began her professional career working as a stylist in the property and staging industry and as an expert in her field, has since branched out into event, corporate and wedding styling.

Based in Melbourne, Love It Styling are passionate about creating an emotional connection through style. They offer some of the highest quality styling services in Melbourne. Specialising in the wedding and events, corporate and property markets, they are an unstoppable team, leading their field with dedication and commitment to bringing vision to life and creating stylish and memorable moments.



Rebecca Collins, House 2 Home Property Management 

After beginning her career in a reception and administration role Rebecca found a true passion for property and investment which is why she chose to specialise in Property Management. In the fifteen years that has followed Rebecca has worked for both corporate organisations and independent boutique agencies but found one thing to be reoccurring no matter the size of the company – a focus on dollars and cents rather than providing an outstanding customer experience for tenants and landlords alike. The frustration with a misdirected focus drove her to begin her own business that focused more on building strong and enduring relationships rather than numbers. A dedicated property manager who prides herself on her honesty, integrity, diligence and customer service, Rebecca leads her team with pride and integrity, her vast knowledge allows her to guide her colleagues and provide an exceptional level of service to her clients.



Casey Duggan, Evolution Clinical

Casey has had a successful career in the Medical Devices industry in multiple roles across sales and marketing. After juggling her commitments in her previous roles, she wanted to find a way to use her skills and experience in this industry whilst having flexibility.

Concurrently, the Medical Devices industry has been undergoing change. Companies are under significant pricing pressures. In addition, employees are more transient and are now demanding work-life balance and time to explore their passions outside the industry. However, the customer demands for support and service remain the same.

Evolution Clinical evolved from these needs. The need for flexible working options for people with industry experience along with the need for the Medical Device companies to offer the same, high level of customer support but with “scaleability” so they can have the required support in busy periods yet decrease their overheads during slumps in the sales cycle.



Amy Stanton, ARCH Bags

Amy is a mother of two from Newcastle who works as a cardiac sonographer. After having her first child, she dipped her toe into the world of ecommerce with her online business ARCH Bags.

Amy designed her own nappy bag after being unable to find a bag that was practical for chasing a toddler. The ARCH nappy bag easily converts from shoulder bag to backpack, is super stylish and has all the extra pockets a nappy bag needs. The unique unisex design has struck a chord with many likeminded mothers and fathers.

ARCH Bags had a slow start but with a focus on educating herself, Amy has been able to grow the business into 6 figures within the first 12 months.