Louise, a Warrwa-Noongar Aboriginal woman, is a relentless force against the oppressive status quo. Fueled by her love for her children, she’s on a mission to reshape the entrepreneurial world with inclusivity at its core. As an Inclusion, Diversity, Equity & Allyship coach, she supports heart-centered entrepreneurs, offering the Inclusion Creators Collective filled with courses and 1:1 coaching. Louise’s vision of a world where everyone can be their true selves guides her gentle and compassionate coaching style. Beyond her business, she was a freelance writer for Amnesty International Australia, radio host on Noongar Radio, and a Miss NAIDOC Perth finalist. Discover her at LouiseOReilly.com.au.
When did you start your business?
2019
What was the inspiration behind starting this business?
Growing up, I went through some tough times dealing with racism and exclusion that really took a toll on me and my sense of self. It often felt like I didn’t belong, even in my own country, which led to some serious struggles with my mental health, especially during my teenage years. There were moments when I even questioned my place in this world.
But you know what? Like many Aboriginal people, I found a way to become incredibly resilient. I learned how to navigate a world filled with racism and discrimination. Then, something truly beautiful happened – I became pregnant with my first child. It hit me like a ton of bricks that I was about to bring a child into a world that still harbored so much racial hate toward Aboriginal people. That was my wake-up call. I realised I needed to be part of the change.
So, I started sharing my story as an Aboriginal woman, I began blogging, and I got vocal about Aboriginal human rights and inclusion. Eventually, this path led me to become an Inclusion, Diversity, Equity, and Allyship coach for business owners. I believe that business leaders hold immense potential to create positive social change, and I’m here to help them do it in a way that’s unique, genuine, and aligned with their values.
What are you most excited about in your business?
Every single day, I can’t help but daydream about a world where everyone feels completely safe and free to be their genuine selves. I picture the work I’m doing and the incredible ripples of inclusion it’s creating – first with my clients, then their clients, their client’s families, and even reaching out to communities and the whole wide world. The idea of being part of this positive social change journey genuinely gets me excited!
What also lights up my day is the thought of supporting the awesome business owners in my Inclusion Creators Collective membership. I’m thrilled about how I can help them grow, expand, and make an even bigger positive social impact through their businesses. And I’m especially stoked to have some amazing Aboriginal and Torres Strait Islander Elders joining us as speakers in our community – their wisdom and perspectives will add such a special touch to our journey together!
What has been the most challenging thing about starting your business?
The journey of starting my business has had its share of challenges. Perhaps the most significant hurdle was discovering my authentic voice and the unique truths I needed to convey. It took time to find that clarity.
Another major challenge was effectively communicating the vital message of inclusion and why it’s crucial for everyone, especially in the world of business. It was tough to find the right words to convey how some business owners have certain privileges and how these contribute to an oppressive system. But, I’m happy to say that I’ve figured out how to navigate these discussions now.
I’ve learned how to help business owners recognise their privilege & unconscious biases and, more importantly, empower them to use it for positive social change and inclusion. It’s been quite a journey, and I’m proud to have found my way through it.
What advice would you give to other women thinking about starting a business?
Here’s some advice I’d love to share with women considering embarking on their entrepreneurial journey: Firstly, follow your passion, that one thing that truly ignites your spirit, and make sure it’s deeply intertwined with a greater purpose. For me, that’s my unwavering commitment to inclusion, liberation, and freedom, and my work reflects these values.
Secondly, embrace your own story and the significant role you play in it. I feel a profound connection to my Ancestors through the Dreaming; they’ve paved part of my path, and now, it’s my turn to carve out a legacy for my children. I’m dedicated to being a Good Ancestor for them and future generations, making choices today that they can someday take pride in. It’s this sense of purpose that keeps me going during the inevitable tough times every business owner faces.
Ultimately, having a powerful driving force within you can be the inspiration that fuels your entrepreneurial journey.
Why did you enter the AusMumpreneur Awards?
I decided to participate in the AusMumpreneur Awards after being nominated by someone. One key reason for my participation was the pressing need for greater representation of Aboriginal and Torres Strait Islander businesses in the entrepreneurial sphere. There are some truly outstanding Aboriginal and Torres Strait Islander businesses out there.
These types of initiatives offer not only a chance to increase Aboriginal representation but also for me to emphasise the significance of inclusive business practices. They provide a unique opportunity to drive positive social change through my participation.
What did you enjoy the most about being part of the awards?
One of the most enjoyable aspects of my involvement in the awards has been the opportunity to forge a deeper connection with my business and its underlying purpose. Additionally, I’ve had the privilege of enthusiastically supporting other women in business. Witnessing the incredible impact we’re collectively making on the world in such wonderful and profound ways fills me with excitement and gratitude. I’m wholeheartedly onboard for this journey of positive change!
What surprised you most about the awards?
For moms considering entering these awards, my advice is simple: Be authentically yourself, speak from the heart, and deeply understand why you’re in business and what drives its purpose.
How did the awards help you in your business?
Participating in the awards has helped my business by offering valuable platform to shine in front of a large audience of incredible individuals and business owners. This exposure often ignites important questions such as “What is inclusion?” and “How can I foster greater inclusivity in my own business?” These inquiries serve as powerful catalysts for driving social change. Moreover, it has provided me with a wonderful opportunity to advocate for the crucial importance of inclusion right here.
What advice would you give to other mums thinking about entering the awards?
For moms considering entering these awards, my advice is simple: Be authentically yourself, speak from the heart, and deeply understand why you’re in business and what drives its purpose.
What has been the best thing about starting your own business?
The most wonderful aspect of launching my own business isn’t just the positive influence it has on my clients and the world; it’s the freedom it provides to be my authentic self, share my truth, and live my purpose. Moreover, it affords me the precious opportunity to be present with my children outside of school hours and craft a lifestyle that nurtures our family’s love and deepens our connection.
What’s happening next in your business?
My business is on the cusp of some thrilling developments, particularly within the Inclusion Creators Collective membership. I’ve lined up some truly remarkable masterclasses, workshops, and enlightening cultural awareness training sessions. I’m also eagerly looking forward to hosting guest speakers from the Aboriginal and Torres Strait Islander community, including respected Elders, as well as representatives from other marginalised communities. The journey ahead is going to be absolutely extraordinary, and I can barely contain my excitement!
What are your big plans for the future?
My grand vision for the future involves establishing inclusion hubs worldwide, dedicated to aiding business owners in their inclusion efforts. These hubs will be staffed by individuals from diverse, marginalized backgrounds, who will spearhead discussions based on their firsthand experiences. These vibrant communities will collaboratively drive remarkable transformations within our business owner clientele and offer top-notch services to empower our clients to take meaningful actions, resulting in substantial and positive social change.
