Farah Mak | The Self-Worth Movement | The Self-Worth Movement empowers women and girls to rediscover their inner sparkle and embrace their true worth. Founded by Farah Mak, our mission is to inspire confidence, self-love, and resilience. 

What began as Farah’s heartfelt poem, She Shines, has evolved into a docu-drama (in development), a range of soul-affirming products, keynote speaking, and transformative workshops. Through these initiatives, we uplift women to know their unique brilliance and stand in their power. At the heart of our movement is the belief that every woman and girl deserves to shine brightly, creating a ripple of kindness and empowerment across the world. ✨

When did you start your business?

2020

What was the inspiration behind starting this business?

The Self-Worth Movement began life as a poem called She Shines, written during a time when I was reclaiming my own self-worth after emerging from darkness, fear, and pain. One day on a train, I saw a beautiful young woman whose outer sparkle couldn’t hide the insecurities she was carrying inside. That moment inspired me to write She Shines—a love letter to her, to myself, and to every woman, reminding us all to rediscover our self-worth and let our inner light shine.

From that heartfelt poem, The Self-Worth Movement blossomed into something truly magical. Now, it’s a vibrant initiative that includes a docu-drama (in development), empowering products, keynote speaking, and workshops, all designed to help women and girls connect with their inner brilliance and live boldly. My mission is to inspire women to embrace their sparkle, stand tall in their worth, and radiate confidence, creating a dazzling ripple of empowerment that lights up the world. ✨

What are you most excited about in your business?

What excites me most in my business is the incredible women I get to connect with. Their courage, inner sparkle, and strength are truly inspiring. The vulnerability they show in sharing their stories is powerful, and seeing how our products and workshops uplift and empower them is deeply rewarding. The positive impact we make on each woman’s journey of rediscovering her worth is what fuels my passion every day.

What has been the most challenging thing about starting your business?

The biggest challenge in starting my business was not knowing where to begin, who to seek guidance from, or how to turn purpose into profit to sustain our positive impact. It’s essential to surround yourself with the right people, especially other purpose-driven women in business and thought leaders. Their support and insight are invaluable in navigating the journey from passion to success.

What advice would you give to other women thinking about starting a business?

My advice to women considering starting a business is to approach it with empathy and thoughtful preparation. Take the time to understand your customer—what she values, what she needs, and how you can truly support her. Build authentic, meaningful connections and show that your brand stands for more than just a product. Protect your intellectual property, and most importantly, surround yourself with a network of supportive women who share your values and are committed to seeing you succeed. With the right people by your side, you can make an incredible impact and turn your vision into something truly powerful.

Why did you enter the AusMumpreneur Awards?

I entered the AusMumpreneur Awards after being truly inspired by the incredible work that Katy and Peace do, and the genuine passion and love they have for uplifting women in business. Their dedication to empowering women deeply moved me. I had the honour of MCing the Women Changing the World Awards in London, another inspiring event they spearheaded, and it was such a powerful experience. From that moment, I knew I wanted to be a part of their vision. Their commitment to celebrating and empowering women solidified my decision to enter the AusMumpreneur Awards, and I am incredibly grateful for the opportunity to stand alongside so many remarkable women.

What did you enjoy the most about being part of the awards?

The most joyful part of being in the AusMumpreneur Awards has been the sparkling connections and friendships I’ve made along the way. I’m filled with gratitude for the chance to meet such inspiring, radiant women who have uplifted and motivated me. These connections have turned into treasured lifelong friendships, each one adding a little more glitter to my journey. Being part of this community, where we celebrate, support, and empower one another, has truly been a dazzling experience, and I couldn’t feel more grateful! ✨

What surprised you most about the awards?

Unfortunately, due to work scheduling commitments, I was unable to attend the event. However, the surprises keep sparkling thanks to the incredible dedication of Katy and Peace, who work tirelessly behind the scenes to empower women in their community. I am also deeply grateful for the ongoing friendships that continue to glitter and grow. Their unwavering support and the vibrant connections we share truly illuminate our journey together. ✨💖

How did the awards help you in your business?

The Awards have helped me in my business through creating meaningful connections. It truly feels like I’ve built my very own cheerleading squad—supportive, encouraging, and empowering every step of the way. The encouragement and camaraderie from fellow award participants have uplifted me and inspired me to reach new heights. I’m incredibly grateful for this vibrant community that champions each other’s success and celebrates our collective achievements. Together, we shine brighter and achieve more than we ever could alone. 🎉✨

What advice would you give to other mums thinking about entering the awards?

 As Nike would say—Just Do It! When it comes to pursuing your dreams and growing your business, don’t hesitate. Take that leap, trust in yourself, and go all in. The magic happens when you step out of your comfort zone and into your full potential! 🌟

What has been the best thing about starting your own business?

The best part about starting my own business is that I’m living my purpose and loving every sparkly moment of it. When you follow your passion and align with your purpose, it never truly feels like “work.” Instead, it’s a glittering journey filled with joy, creativity, and excitement. Each day shines a little brighter because I get to wake up, do what I love, and share that sparkle with the world. It’s about spreading light, making an impact, and living your purpose in the most magical way! ✨

What’s happening next in your business?

Oh, my happy heart—I have so many exciting projects in the pipeline! First up is the launch of Sparkle Squad Girls, the little sister brand to The Self-Worth Movement. Sparkle Squad Girls will debut through a series of empowering children’s picture books designed to inspire little girls to embrace their innate worth and values, along with funtabulous merchandise and SO MUCH MORE!

I’m also in the development stages of a stylized documentary and social impact campaign focused on self-worth, aiming to shine a light on domestic and family violence through a lens of hope and resilience. Plus, I’m forging some very exciting speaking opportunities and advocacy partnerships to further empower and uplift women and girls everywhere. ✨

What are your big plans for the future?

Global inspiration and empowerment—becoming a shining symbol of self-worth for women and girls around the world through the remarkable initiatives and partnerships we’re creating. Exciting things are on the horizon—watch this space! ✨

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