Australia’s first dedicated range of supplements for women over 40, to help them feel like themselves again. Eir Women was designed and launched by Lisa Walker and Kate Guaran when they couldn’t find products that worked AND brought joy to their day..
When did you start your business?
We started on the business during covid, and launched in February 2023. We spent 3 years formulating and producing products that we knew were the best on the market.
What was the inspiration behind starting this business?
Our own health journey and realising that women over 40 need better access to information on their health, and to feel better in such a busy and stressful time of their life. Whilst women are now talking about perimenopause, the conversation can become quite negative. The very few existing products out there really didn’t speak to women like us. They were anchored in fear, didn’t work, were full of many ingredients at tiny amounts just to make a marketing claim, boring or downright embarrassing to leave out on the countertop.
We knew that there was space for products that were efficacious, and were beautiful, and something for women to be proud of.
We want to help women bring joy back to this time of life.
What are you most excited about in your business?
Every month we are growing, but most of all it is the reviews and recommendations that we receive every day from women who have purchased our products and who feel so much better – we just want to help women feel like themselves again and all of our reviews show that we’re making a difference.
What has been the most challenging thing about starting your business?
It can be lonely at times when you are working on your own every day, particularly when you start out or your business is solo. Decision fatigue is real, especially when you’re a mum and making so many other decisions every day! I’m a solo parent, as I lost my husband 3 years ago. Life is a juggle, but it is worth it.
What advice would you give to other women thinking about starting a business?
It is worth every moment. But remember the highs are super high and the lows can be very low. Make sure you’re surrounded by people that lift you up. Whether it is a networking group or a team, make sure you have a squad around you.
Why did you enter the AusMumpreneur Awards?
We loved being in the room at the awards. To see how many incredible women are creating inspirational businesses was uplifting and really got us excited about women-led businesses. There is such a breadth of experience and businesses out there and they should be celebrated more.
What did you enjoy the most about being part of the awards?
We loved being in the room at the awards. To see how many incredible women are creating inspirational businesses was uplifting and really got us excited about women-led businesses. There is such a breadth of experience and businesses out there and they should be celebrated more.
What surprised you most about the awards?
ust the love and support in the room. Women are truly great at lifting each other up and supporting each other.
How did the awards help you in your business?
The awards are a great platform to spring from, and to show the world that you should be taken seriously as a female entrepreneur. There is so little support and funding out there for women, so we need to PR ourselves so much more.
What advice would you give to other mums thinking about entering the awards?
Definitely enter. To be surrounded by other women who are doing such amazing things brings joy and inspiration. We were humbled just to be in the room.
What has been the best thing about starting your own business?
Allowing our passion for women’s health and wellness to be front and centre. To work on something that we truly love and that drives us every day. Whilst I work 7 days a week, I’m the master of my own destiny, and I can create space for my family when they need it, not when traditional hours dictate it.
What’s happening next in your business?
We are launching into new channels in 2025 in Australia, plus working on our entry into the USA. It’s such a great market as women there are really interested in midlife health.
We are about to launch some key products to round out our range, as well as launch new ranges under Eir Women.
What are your big plans for the future?
ur mission is to help every women over 40 feel more like themselves. That means launching in new markets, the first step being in the US.
