Natasha Panetta is the dynamic founder of Busy Goddess Marketing Co, an award-winning marketing agency known for its innovative and client-centric approach. With over 2 decades of experience in the industry, Natasha has built a reputation for delivering creative, data-driven marketing strategies that drive real results. She specialises in branding, digital marketing, and content creation, helping businesses stand out in competitive markets. Passionate about empowering women in business, Natasha is also a sought-after speaker, sharing her insights on entrepreneurship, branding, and marketing. Her dedication to excellence and authenticity has made her a trusted partner for many successful brands.
When did you start your business?
Feb 2023 officially
What was the inspiration behind starting this business?
Through a major redundancy and a sense of confusion and stress, i met up with my closest trusted circle of friends and shared and idea for a new way and new approach and within days the business was born. After years working with a dealing with agencies i felt there was a major gap in how to best manage and deliver marketing solutions.
What are you most excited about in your business?
The creativity i can provide to clients, my hands on approach fills my cup and i love been able to support women and see them bring ideas and dreams to life.
What has been the most challenging thing about starting your business?
The shifts in the economy and seeing clients struggle, really grasping how to best push and really encourage that marketing in difficult times is essential.
What advice would you give to other women thinking about starting a business?
To surround yourself in a circle of trust, advocates, mentors, and ensure you are still always learning and developing through your journey
Why did you enter the AusMumpreneur Awards?
To be part of the process and to really elevate the efforts and hard work and results achieved.
What did you enjoy the most about being part of the awards?
The interview and chatting to many women in the digital waiting room.
What surprised you most about the awards?
I think the amount of awards and also the diversity
How did the awards help you in your business?
Provided another point of contact, a chance for positive media.
What advice would you give to other mums thinking about entering the awards?
Do it, the process is cathartic to go over all of the info and year that was is very empowering.
What has been the best thing about starting your own business?
My time and balance with and for my family
What’s happening next in your business?
Continued growth, shifts in products and services provided and the launch of a women in business podcast called The Ceo of Social.
What are your big plans for the future?
Just to always lead with integrity, to grow and build the business and profit and provide a family business model that allows for my growing kids to look to work within in the future.