Sinead Brace – the owner of Corkscrew Creative
When did you start your business?
2021
What was the inspiration behind starting this business?
I had to find another way to work. I wasn’t happy with our current lifestyle and the way that the kids were always in daycare, it felt like our life was missing balance. I didn’t want to go back to this. So I decided to do something about it.
What are you most excited about in your business?
Knowing that I get to work alongside some of the greatest entrepreneurs in Australia, and learn from them… but still be at school pick up at 2:45pm every day for my kids. Also the constant flexibility and change that my business allows me to have. There is so much flow of ideas and things moving that it always keeps me excited for what is coming next.
What has been the most challenging thing about starting your business?
You have so much more potential to offer then you realise right now. When you sit down and look at your career, hobbies and interests, and possibly courses that you have studied, these all form such an incredible skillset that is so unique to you! Own it! Do something that you love and believe in your own potential.
What advice would you give to other women thinking about starting a business?
You have so much more potential to offer then you realise right now. When you sit down and look at your career, hobbies and interests, and possibly courses that you have studied, these all form such an incredible skillset that is so unique to you! Own it! Do something that you love and believe in your own potential.
Why did you enter the AusMumpreneur Awards?
I was nominated by one of my beautiful clients and to be honest it is such an incredible opportunity to meet other business owners, and now I get to spend time with the friends
What did you enjoy the most about being part of the awards?
The connections with other mums who completely get you, your lingo and why you do what you do! There is honestly nothing better then business talk with another mum who gets it
What surprised you most about the awards?
Speaking on stage this year was incredible! I was surprised about how much I enjoyed this experience and felt comfortable doing it.
How did the awards help you in your business?
The awards have given me connections with new business owners across different industries.
What advice would you give to other mums thinking about entering the awards?
Do it! It is such a great opportunity to network, and the awards process really makes you reflect on everything you have achieved. I always get quite a few pinch me moments.
We all have such incredible stories to tell, and individual journeys that we have been on, sharing them is a rewarding feeling.
What has been the best thing about starting your own business?
Flexibility! I can build my business around my life and my clients appreciate that. There is no need to explain to your boss why you want to pick your kids up. And I have learnt so much about myself!
What’s happening next in your business?
BIG THINGS! Well, they are always big right?! I am currently going through a rebrand and early next year I will be offering support to other women who want to step into the same business journey as me.
What are your big plans for the future?
I am working with one of my clients to write my own book and I would love to bring on more staff members to support me across a more diverse range of areas. I will be incorporating business coaching for women wanting to start their business alongside my business support services.
