This week’s Ambassador Feature is with Cinzia Cozzolino, Nutrition Darling (creator of The Smoothie Bombs)
2017 Silver winner of AusMumpreneur Productpreneur Product Innovation award
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Tell us about yourself and your business?
My name is Cinzia Cozzolino, I’m a single mother of 2, a nutritionist and business owner of Nutrition Darling. We made health products for time poor mums, including Smoothie Bombs (smoothie boosters).
What was your inspiration for your business?
My family! I was studying to be a nutritionist and my own family wasn’t eating well. We are all too time poor nowadays so I was inspired to come up with nutritious convenient solutions.
Did you have any experience in running a business or in this industry before?
I had no experience! In fact, I’ve never worked in the corporate world. When I was younger I toured the world with bands, then I did a handful of odd jobs while raising my kids until I went back to university at 42 to study nutrition.
What’s your point of difference that makes your business special or unique?
We’re a mother & daughter run business. All of the recipes came about in our home kitchen, to solve our own eating problems. We really do care about helping other families through their own struggles with healthy eating and time management.
What have you learnt about yourself since becoming an entrepreneur?
I’ve learnt that I am not very good at stopping. I just go go go! I’m still trying to find the space to take care of myself.
What are some of the challenges you’ve faced and how have you overcome them?
We have a copycat brand that replicate everything we do. It’s really helped keep us motivated and share what is truly unique about our brand, which is our story and our passion for helping other families.
What lessons have your business taught you about life?
Running this business has taught me a lot about human nature. There are a lot of people who are willing to help out without anything in return because they believe in you.
If you could go back to when you were starting your business and give your younger self some advice what would you tell her?
There are going to be some big challenges, lots of ups and downs, but it’s all going to be worth it!
What’s next for your business?
We have lots of new flavours and new products coming out. We are also about to export to the US to one of our favourite companies!
If you could change the world, and money was no object, what would you do?
Give nutritious food to everyone that is hungry.
To learn more about Cinzia and The Smoothie Bombs, please visit
Website: www.thesmoothiebombs.com and www.nutritiondarling.com
Facebook: www.facebook.com/thesmoothiebombs and www.facebook.com/nutritiondarling
