Pushing Past Roadblocks: The Inspiring Journey of a Mumpreneur

When I looked into the eyes of my newborn, weighing just 2.5kg, not only did I see the future filled with love, laughter, and cherished moments, but I also envisioned a path where I could create something meaningful for mums like me. It was then that Mimi and Co was born – out of the necessity to design modern cloth nappies that could fit my little one from his early days until he was toilet trained.

Embarking on the mumpreneur journey is exhilarating, but it comes with its unique set of challenges. Balancing family and business life has been a significant hurdle for me. With the escalating costs of daycare, there were countless days when I managed my budding enterprise with two babies in tow. Some might perceive this as a hindrance, but my little ones became my muse, providing endless content, inspiration, and above all, a driving purpose.

Expanding from the initial idea of cloth nappies, Mimi and Co delved deeper into the realm of sustainable parenting. Our range now includes reusable nursing pads, period pads, and other eco-conscious accessories. These products not only reflect a more responsible approach towards the environment but also resonate with my journey and experiences as a mother.

For all the aspiring mumpreneurs out there, it’s so easy to get caught up in the world of comparisons. Every business has its journey, and every entrepreneur has their story. My advice? Back yourself. Believe in your vision, your strengths, and your passion. When you stay true to your journey and remain focused on your path, you’ll witness the unfolding of truly remarkable feats. When I started, I wished someone had told me the power of such unwavering belief in oneself.

Mimi and Co’s future is paved with aspirations. After our significant milestone on Shark Tank, our ambitions are aimed at scaling even further. Our vision is not merely about selling products; it’s about education. It’s about transforming the perception of sustainable parenting and becoming an industry leader in this domain.

To every Australian mum out there, whether you’re just starting or finding yourself at a crossroad, remember this: every roadblock is an opportunity in disguise. Whether it’s a tiny baby inspiring a business idea, or the challenges of managing work with motherhood, each challenge is a step towards growth.

Keep pushing, keep dreaming, and always, always back yourself. Your aspirations are valid, and your dreams are worth chasing. Dive into the world of business with the same courage, tenacity, and love you pour into parenting. Because if there’s anyone who can change the world while nurturing a new one, it’s a mum.


To all the mums who dream big and love even bigger – this one’s for you.