Tickets are on sale now here: ausmumpreneur.com/ausmumpreneurconference/
The AusMumpreneur Awards are so special, they’re our opportunity as an industry to let the wider Australian community know about the work of women in this industry, challenge stereotypes that its just a hobby and to increase understanding in the diversity of businesses successfully run from home. We are a community and as an AusMumpreneur Awards nominee you are representing our community. When our judges are selecting finalists they’re looking for people who have exceptional qualities such as excellence but they’re also taking notice of kindness, generosity and positivity as well, often after reading an entry they’ll also check your business out on social media and your website to get a feel for who you are so please ensure your social media reflects the way you want to be seen.
In light of this we just want to provide you with a few do’s and don’ts regarding the voting and awards process. Please take the time to read these guidelines and if there is anything you would like us to clarify or ask about please share this in the group so we can all be part of the conversation or if its more private please email firstname.lastname@example.org
Here’s what you should do:
*Create a plan
Think about how you’re going to get the message out to your audience – will you use newsletters, social media, blog posts, media releases, flyers etc. and then look at your overall marketing plan and find ways that you will incorporate this into your strategy.
*Find ways to include it with things you’re already doing
eg Do a social media post about School Holidays & then write a PS If you love what we do let us know by voting for us here ____.
Include a reminder at the end of blog posts
Include it in the header for your newsletter
Include your vote for me button in your Facebook cover photo, your profile pic etc etc.
One social media post isn’t going to have much impact on its own but an integrated campaign where you remind your readers to vote from time to time will. In the past we’ve found its not those with the biggest pages or most subscribers who win but those with a consistent message who remind their readers to take the time to vote.
*Send a newsletter
The press release we supplied can easily be adapted into newsletter content for you to send to your readers
Include the vote for me button in your email signature with a short message eg “I’m in the running to be recognised as one of Australia’s most outstanding mums in business, you can help by voting for me here ___________.
*Website automated messages
If you have automated messages on your website, eg Thanks for your order – include a vote for me message here.
Got some networking events to go along to in the next few weeks? Print up some vote for me cards with the details on them
*Sending out orders
Print up some ‘vote for me’ flyers to include with your orders
If you have a regular market stall give out vote for me flyers to everyone who comes to your stand
*Tell friends & family
It seems obvious but often we’re so busy telling our audience about what we do, we forget to tell those closest to us! Let them know
A video message can be a great way to get people’s attention and develop rapport with your readers.
*Contact the media
Use your press release to get in touch with your local media
Here’s what not to do:
*Conduct yourself in an unprofessional manner
As an AusMumpreneur Awards nominee, finalist or winner you are representing our brand, our sponsors and the Australian mumpreneur industry. As such you are required to behave in a professional and positive manner at all times, particularly on social media – both on your business page and also your personal page. We do not endorse racism, discrimination or offensive language of any kind. We take this very seriously. Please ask for clarification if you are unsure about this.
*Bully, harass or threaten other nominees
This includes bullying directly or indirectly (ie through having someone else bully, harass or threaten someone). This shouldn’t have to be stated but unfortunately in previous years sadly this has happened. If this happens to you please keep screenshots of everything. We do not have the resources or time to monitor this, nor should this be our role in managing the awards. This is a criminal act and we recommend that matters involving any kind of bullying be reported immediately to the police for investigation. Defamation also falls into this category, if this happens to you we recommend you keep screenshots of everything and report to your solicitor.
*Form voting syndicates or alliances
This is where 2 or 3 nominees in different categories get together and tell their fans to vote for the 3 of them. This is unfair and not in the spirit of the awards. While partnering and collaborating works well for media opportunities, voting syndicates give an unfair advantage over other nominees. You MAY support other nominees by featuring them in your blog or giving them a shout out now and then but please don’t request that people vote for the same few individuals in all of your communication. Please ask for clarification if you are unsure about this.
There is strictly to be one vote per person. Cheating will result in immediate disqualification. This includes creating fake accounts, voting on behalf of friends and family, and voting for yourself more than once using different email accounts. Apart from anything else, being disqualified for cheating as a business owner is really embarrassing for you personally and can really harm the trust and reputation of your business. We have recordings of who has voted and their IP address in the backend of our system. We take this very seriously. Please ask for clarification if you are unsure about this.
Buying votes includes offering a discounted price only for those who vote for you, or paying people to vote in any way. This also includes promoting your nomination on click farms or group voting websites. Cheating will result in immediate disqualification. Please ask for clarification if you are unsure about this.
Thank you for taking the time to read through the guidelines, good luck!