Mel has over 20 years’ experience in broadcast and digital journalism, covering parenting, lifestyle, entertainment and news. She’s also an experienced voice over artist, presenter and host and has appeared on a variety of shows such as Studio 10, Weekend Sunrise, Today Show, The Project and ABC radio. She is co-host of award-winning podcast The Juggling Act with Jules Robinson and EP of critically acclaimed true crime podcast My Father The Murderer. She’s also been nominated for Journalist and Executive of the year at the Women in Media awards and is mum to two children way cooler than her.
When did you start your business?
2017
What was the inspiration behind starting this business?
It started as a book review podcast for parents in collaboration with Harper Collins and quickly expanded from there when we realised the rapid growth of the medium.
What are you most excited about in your business?
Reaching a new audience, having fresh conversations with parents and continually refining the on-air rapport between Jules and myself.
What has been the most challenging thing about starting your business?
It’s a crowded market, so making sure we’re continuing to evolve and grow, while giving our core listeners what they want.
What advice would you give to other women thinking about starting a business?
Ask for help and advice from people who have been there before you, and don’t be afraid to back yourself
Why did you enter the AusMumpreneur Awards?
It’s such an inspiring movement that I wanted to be a part of!
What did you enjoy the most about being part of the awards?
Seeing the incredible ‘queen’ energy in the room and all the amazing mums kicking arse.
What surprised you most about the awards?
The incredible breadth of the businesses in the room and the back stories from winners.
How did the awards help you in your business?
Making contacts with other mums and the exposure of the brand.
What advice would you give to other mums thinking about entering the awards?
Do it! It was a fabulous experience.
What has been the best thing about starting your own business?
Working with Jules and being given the chance to be a village for so many women.
What’s happening next in your business?
Jules has been overseas for the past few months so I’m looking forward to having her back in the studio and continuing to grow our audience and revenue opportunities.
What are your big plans for the future?
I have a book coming out Mother’s Day next year – still untitled. It’s a non-fiction parenting book and I really hope it resonates with parents the way the podcast has. It’s a really emotional process which surprised me, so I just hope it’s well received!
