Jessica Ritchie is a multi-award winning business owner for the following categories in our 2020 AusMumpreneur Qld-NT Awards
- Silver winner – B2B Services
- Silver winner – Business Coach
Jessica creates connected personal and business brands through strategic marketing and wellbeing management. Jessica has worked with leading brands such as Golden Circle, Tony Ferguson, Easternwell, Supercheap Auto, BCF, Rays Outdoors, Goldcross Cycles, Supergifts, Gloriously Free Oats, Tourism & Events Queensland, as well as hundreds of SME’s.
What makes Jessica different to other marketing professionals is that she is also a Reiki and Neuro Linguisitic Programming Practitioner, and a life and business coach. This allows her to really discover and harness the unique energy and essence of a brand or business and amplify it in their marketing and communications, whilst taking them on a personal journey to heal and overcome any barriers that is hindering their success.
When did you start your business?
September of 2017.
What was the inspiration behind starting this business?
Several things happened simultaneously that inspired me to start my business. I saw a gap in the market for holistic marketing services, particularly for assisting women who are trying to juggle it all. During this time, I was told incorrectly on national news that my husband had been shot and killed in the line of duty. This experience made me realise that our loved ones are our absolute priority, that life is short, I had nothing to lose and everything to gain and that I needed to start ASAP – because time waits for no one!
What are you most excited about in your business?
I’m excited about helping as many high performing women in business as I possibly can. By integrating business coaching with healing modalities, I’ve found that I can fast track my client’s success by achieving their vision sooner than they think is possible. I am super excited about launching my book at the end of this year to accompany my award winning branding and marketing program – Make Your Mark.
What has been the most challenging thing about starting your business?
Juggling business and family. I found it difficult to close my office door, put on the other hats that I wear as woman, and be present and mindful in every moment.
I learnt (for me), the key to surviving the juggling act is knowing which balls are a priority. As Rumi famously wrote, “Life is a balance of holding on and letting go.” This way you know which balls you can drop (and feel comfortable in dropping them) to keep the other’s in the air. I learnt which balls are made of rubber and will bounce back if dropped, and which ones are made of glass and can shatter. Priorities and boundaries were implemented which addressed this challenge.
What advice would you give to other women thinking about starting a business?
Get a clear strategy in place for yourself personally of how you are going to manage business and family – understand the support systems that you require. Then get a strategy in place for your business.
Really understand WHY you are going into business and what it is that you are going to different to others already in the market. No one knows your business better than you. Listen to your intuition, that gut instinct and inner knowing. Back yourself and have the confidence to give things a go as perfection can be paralysing. Find yourself a group of supportive women who encourage you and cheer you on during the times that self-doubt or imposter syndrome creeps in. They will also hold you accountable to your goals!
Why did you enter the AusMumpreneur Awards?
I was nominated by one of my lovely clients. I hesitated about filling out the application form but having done that and seeing how useful it was to reflect on the past 12 months and business in general – that was so satisfying. I thought I had nothing to lose and everything to gain but giving it a go! I’m so glad that I did and now I can proudly state that I am a national multi-award winning business coach and service provider.
What did you enjoy the most about being part of the awards?
I enjoyed seeing women coming together, taking time out for themselves (as well as their business). The camaraderie was just beautiful and it was a terrific networking opportunity too.
What surprised you most about the awards?
The connection that you build with other women in business and the support that you receive. You find yourself your own group of cheerleaders which is just so lovely.
How did the awards help you in your business?
Winning multiple awards with AusMumpreneur has amplified by business branding and abilities. It propels your reputation and allows for great PR generation which helps fuel your business story and branding.
What advice would you give to others mums thinking about entering the awards?
Don’t hesitate for a single second and go for it! It’s not about winning or placing anywhere – it’s the opportunity to reflect on all that you have done and celebrate your success. Being a Mum in business is hard. Go on and reward yourself!
What’s happening next in your business? Any big plans for the future?
Yes, my first book is due to launch this year at the end of November which is exciting! I am also working on a marketing method that I will trademark and launch as soon as it is complete. Works are also underway to develop a business and wellness retreat on my family property where I can’t wait to welcome busy businesswomen.
All images featured here are from Jessica Ritchie.
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