Olivia Jenkins, known as the CEO’s Wing Woman, is a leading business consultant specialising in eCommerce. The 17x award winning authority has worked with over 200 CEO’s and business owners including several 7 & 8 figure consumer goods brands including Swisse, Kosmea, Vani-T and more.  She has helped her clients collectively amass over $55 million in the 4 short years she has been in business.   An entrepreneur herself, Olivia is the owner of multiple 6 & 7 figure businesses and understands firsthand the complexities of running a successful business. A mum to 3 young children, she juggles running her businesses whilst raising her family in South Australia’s Barossa Valley region. Interestingly (and unintentionally) all of Olivia’s clients are women, 90% of which are Mums themselves, and she is often approached for her advice and wisdom on navigating #mumlife with managing a successful business.   No stranger to the media, Olivia has appeared on 7 news and in prominent media sites such as Forbes Australia, Inside Small Business, Kochies’ Business Builders, Vogue and more with her unique insight and valuable advice tailored to each audience. She is also regularly approached to speak and/or appear on panels for events, podcasts and workshops.  

When did you start your business?

I started my business in mid-2019.

What was the inspiration behind starting this business?

I’ve always had a strong passion for supporting women in business after a 10 year career in General Management, which led to the creation of Australia’s white-glove consulting firm, Olivia Jenkins Consulting. The tagline, THE CEO’s WING WOMAN®, coined by my clients embodies my desire to be a trusted companion to CEOs, guiding them towards reaching their full potential. Witnessing others thrive and succeed truly fuels my purpose.

What are you most excited about in your business?

The upcoming chapter of my journey is really exciting as I begin to fulfil my ultimate vision of serving business women at scale. I’m gearing up to expand my reach and impact, connecting with more business owners and helping them unlock their potential. This stage signifies a deeper level of growth and empowerment for both myself and future clients.

What has been the most challenging thing about starting your business?

As a dedicated consultant, striking a balance between giving my all to my clients and prioritising self-care has been quite the challenge. It’s essential to deliver excellence while also recognising the importance of rest and rejuvenation to maintain the quality of service I offer.

What advice would you give to other women thinking about starting a business?

Embrace the fear that often accompanies starting a business and forge ahead regardless. That initial apprehension can be a powerful driver, propelling you towards your goals. Every step you take, no matter how uncertain, brings you closer to your vision. Don’t over think it – feel the fear and do it anyway!

Why did you enter the AusMumpreneur Awards?

The AusMumpreneur Awards resonate deeply with me as a community of like-minded women who share their journeys. The application process is not just about recognition, but also a chance to pause, celebrate achievements, and connect with a network of inspiring women.

What did you enjoy the most about being part of the awards?

The opportunity to meet and connect with other mothers and women in business has been truly inspiring. Hearing their stories, challenges, and triumphs has been a huge source of inspiration, reminding me that we’re all on this incredible journey together – despite entrepreneurship feeling lonely at times.

What surprised you most about the awards?

The diversity and breadth of the community within the AusMumpreneur Awards were pleasantly surprising. It’s incredible to witness the abundance of industries these women represent, highlighting the unlimited potential and passion across various sectors.

How did the awards help you in your business?

The AusMumpreneur Awards have provided a platform for me to solidify my position as a trusted authority in Business Consulting within my specific niche industries. This recognition has bolstered my confidence and helped me step into my role with even greater impact and purpose.

What advice would you give to other mums thinking about entering the awards?

Don’t let apprehension hold you back. Embrace the fear of the unknown and take that courageous step to participate. You are deserving of recognition, and the process itself is a remarkable opportunity for personal growth and acknowledgment.

What has been the best thing about starting your own business?

Creating a life aligned with my dreams has been the most rewarding aspect of my journey. Working closely with businesses and CEOs that resonate with my values and mission is a privilege that continually motivates me. To know that the work I have done has positively contributed over $55m in sales revenue to the Australian economy and the pockets of other small business owners and mumpreneurs is one of my greatest achievements and I’m so proud of the work we deliver consistently for clients at OJC.

What’s happening next in your business?

Exciting times lie ahead as I gear up to launch a Business Academy. This step will enable me to reach a wider audience of business owners, creating a greater impact and offering them the tools to thrive. It’s been a lifelong dream to be able to create a business education platform that combines the level of education you would expect from a top global university, but for a fraction of the price and with actionable steps that clients can implement immediately.

What are your big plans for the future?

My overarching goal is to continuously refine my skill set and deliver the pinnacle of white-glove consulting services in Australia. By consistently elevating my expertise, I aim to provide unparalleled value and support to the business community here in Australia. The Business Academy will also provide a platform for me to connect and support more women in business across Australia and beyond to reach their full potential utilising my proprietary framework used at OJC.