I’m an SEO copywriter for small business big on conscience. I get you seen online with naturally written words strategically sprinkled with SEO and infused with juicy audience insights.

I write copy that feels right for you, connects with your audience and brings Google goodness.

A colour lover and barefoot writer, my words are down to earth and straight to heart with just the *right* balance of emotion to get your buyers buying.

I’m a straight-from-the-jar peanut butter scooping, indoor plant loving, mountain biking mama of three.
You can find me hiding from the chaos in the pantry – preferably while eating secret chocolate.

When did you start your business?

Year 2016

What was the inspiration behind starting this business?

Being made redundant after baby number 2 and realising that THIS was my opportunity to give small biz life a go – there was nothing to lose. I’d just spent more than six months recovering from a neurological disease that saw me learn to walk, talk, eat, laugh and cry again (seriously). I threw doubt to the wind and set up my business, wanting to carve out my own path that didn’t require me to feel like a round peg in a square hole in the corporate mouse wheel.

What are you most excited about in your business?

Freedom – to do it my way. Whether that means falling or flourishing, it’s a thrilling ride that allows me to raise up other women in small business.

What has been the most challenging thing about starting your business?

Overcoming comparisonitis and blocking out all the noise about what the world says I should be doing as a business owner.

What advice would you give to other women thinking about starting a business?

Back yourself. Self belief is your greatest tool – use it!

Why did you enter the AusMumpreneur Awards?

To be challenged to move beyond my comfort zone.
To see where the ride takes me and what opportunities it brings to meet other women in small business.

What did you enjoy the most about being part of the awards?

The perspective it gave me to see my business from the outside in. I always do that for my clients so this was a flip for me.

What surprised you most about the awards?

The diversity of brands entered.

How did the awards help you in your business?

Credibility and amping up my EAT.
Confidence in my offering.
And a whole rich network of small business owners to get to know – and have some of them on my pod too!

What advice would you give to other mums thinking about entering the awards?

Go for it! You have zero reason not to. It challenges you to analyse how you do business and condense it into neat answers for the entry and interview. And that gives you phenomenal clarity on where you are, where you’ve come from and what’s next.

What has been the best thing about starting your own business?

Space to do things the way I want. From services to branding to my brand voice, to the clients I want to work with, to choosing my deadlines and how much I charge. Working as an employee, I’d NEVER have that free reign.

What’s happening next in your business?

A lot of podcasting and connecting with other Ausmumpreneur winners. Adding a new service – ecommerce email flows. Raising my prices. Integrating Dubsado – finally. Tweaking some branding elements.

What are your big plans for the future?

Adding an extra day to work + a whole extra day to look after me. My littlest is starting school next year, so I’ll have time to do both of these things WITHOUT THE GUILT – and who knows where that can take me?!

What is your website and/or social media links?

Shine Copy logo
Rachel Green photo